October 2025

Seminars and workshops at the Akita Prefectural Government

I participated a lecturer in the “Prefectural Government Communication Strengthening Project” held in Akita City at the end of September. The Akita Prefectural Government is holding a series of seminars and workshops to enhance the planning, formulation, and execution capabilities of its staff regarding information dissemination. My part was the “Public Relations Overview” session, which was attended by nearly 40 staff members from various departments. In addition to two seminars covering basic theory of public relations, targeting, KPI setting, and optimal channel design for information dissemination, workshops involved creating fictional resident personas and designing public relations KPI sheets. It was an intensive full-day session, but everyone participated with such enthusiasm. […]